A visit to an area nutrition club left Lindsay Cummings impressed with the products and the decision to start her own business .
It was last June that she tried the products at Synergy in New London.
“I tried the products a few months,” she said. “Within a few months, I knew I liked it and started looking at buildings in Waupaca.”
Cummings said she has always been interested in a healthy lifestyle.
“I started the products myself, and I fell in love with them. I thought I could do it here,” she said.
She said she always wanted to have her own business, and “when I got into this, it just felt right. Everything just fell into place.”
Cummings recently opened Core Essential Nutrition Bar at 219 N. Main St.
She said nutrition clubs are located throughout the country and are just hitting Wisconsin.
“The products are all natural, and it works. That’s why people like them. To lose weight, you replace two meals with a smoothie. For nutritional value, you can just have one per day,” Cummings said.
Each nutrition club carries Herbal Life products and chooses its own club name.
Cummings played with different names before settling on Core Essentials.
She said Herbal Life has been around for 30 years.
The first visit to Core Essential, and each subsequent visit costs $6 for the three items – a shot of herbal aloe, a 16-ounce protein smoothie and a 16-ounce energy drink.
Cummings said for children under 14, there is a 16-ounce protein smoothie for $4.
There is also “bulk and muscle,” which contains 42 grams of protein and costs $7.
There are 30 different flavors from which to choose for the smoothies, and Cummings said she offers three ways to start a healthy lifestyle – personal coaching, personalized programs and free evaluations.
“Some people buy the supplements and products and make them at home, but some prefer to come here and have it made for them. It’s a coffee house atmosphere without the coffee,” she said.
Cummings says Core Essential is a Wi-Fi zone and that people can relax with their smoothie and tea and work on their laptops.
The building’s interior features fresh coats of bright colors, with the all the work – including the construction of a bar – done by her father, Rick Cummings, and her boyfriend, Jason Roberts.
Cummings says her customers can also be creative. They can make custom requests for their smoothies.
She describes the products as providing “awesome energy,” and “smart, energetic nutrition.”
Core Essential will also be featuring work of local artists, and Cummings said those interested in holding special events at the club or being part of weight loss challenges should contact her at 715-942-0774.