The Shawano Cinema has been in existence since most people can remember. It has changed hands a few times, and current owner Tim Suick has operated the business since May of 2008.
The Cinema is under great change and the advancement from projection films to digital systems is currently underway. The change will bring excellent viewing and sound capabilities. With the new system the picture will be in higher resolution and provide a clearer sharper picture; audio will also be perfected, creating a whole new experience for the current movie-goer.
“We will no longer have to worry about scratched 35 mm films, failure of bulbs, or projection problems,” stated Julie Boucher, general manager. “We are pleased to present state of the art technology for the enjoyment of the community, and in February we will be proud to offer 3D capabilities as well.”
The movie industry has been moving towards the digital computerized version for quite some time. A movie is sent from the movie company to the movie theater on a hard drive. A key code is sent via e-mail to unlock the feature presentation, and it is then loaded up to each technologically advanced projection system. There are currently four projectors at Shawano Cinema that are now up and running on the new system. The movie hot line can be reached at 715-524-3636 for more information on what movies are playing.
The new computerized system will also provide the ability for groups to have special showings, such as Girl Scouts, 4-H Club, church groups, and more. The largest theater holds 192 people, the medium one 110, and the small one has a capacity of 83. “We are excited about the opportunities this opens up for the community,” stated Boucher. Group rates are also available for birthday parties and personal gatherings. Patrons can call the office to book a special show or event.
Frequent movie-goer coupons are also available when purchasing tickets. When 10 stamps are accumulated on a theater coupon, it entitles the holder to enjoy a free movie-their choice of any movie at any time. The coupon card never expires and Monday night is double stamp night. Tuesday night is family night and discounted prices are offered. Reduced admission is also available on Wednesday nights for teens.
The new experience should provide current customers a reason for coming back more often, and hopefully allow people who have not been to a movie in a long time to be curious enough to come in and realize what they have been missing. The updated features of technology, the comfortable rocker recliner chairs, excessive leg room, and delicious concessions are well worth the money.