Area businesses will offer three weekends of special sales and events during “Classic Christmas Waupaca, King & in Between.”
The Waupaca Area Chamber of Commerce and Retailer’s Roundtable are working together this year on the annual event.
Classic Christmas will be held Nov. 18-20, Nov. 25-27 and Dec. 2-4 and includes area retail stores, restaurants and even a bed and breakfast.
“Around 40 stores are joining together for advertising and extending hours on those three weekends,” said Anita Olson, who is the owner of Embellishments in downtown Waupaca and part of the Retailer’s Roundtable group.
Retailer’s Roundtable is doing a direct mail advertising campaign to every door in Waupaca and King, she said.
Jeff Anderson, who is the Chamber’s tourism director, said the Chamber is using tourism dollars to send postcards to zipcodes that are within a 50-mile radius of Waupaca.
“We are also advertising it on our website. We are making sure it is on various calendar listings across the state,” he said.
Brochures listing the participating business are available at the Chamber’s office and at www.WaupacaMemories.com. People may also call the Chamber at 715-258-7343 for more information.
Many of the businesses will be extending their hours during Classic Christmas, staying open later on Friday evenings.
“It’s more than shopping specials,” Anderson said. “Some are doing events at their businesses.”
Many will have treats and refreshments and offer free gift wrapping. Others will have in-store specials and demonstrations about decorating for the holidays.
Area restaurants that are participating will offer food and drink specials during Classic Christmas.
Terri Schulz is the president of the Waupaca Chamber of Commerce, and she said that when people shop locally, it goes a long way.
Area businesses are often asked to make donations for various charitable events, and they employ people who also live here and spend money locally.
“It helps the community,” she said. “The money circulates in the community. It does make a difference.”
Schulz notes the nice selection of items available at local businesses – and at reasonable prices.
Olson said, “I think the bottomline is we have the two retail communities in Waupaca and King joining together for a common goal. The goal is to have a successful holiday season for the stores and the customers.”