Broaster Chicken is now available at Chicken on the Run, 325 1/2 S. Main St., Clintonville.
The new business, located in the former Bud’s Cheese Haus location at the Shell gas station, offers a wide variety of grab-n-go Broaster Chicken items.
Jodi Keller is the sole proprietor of the business, which officially opened on Aug. 20.
“I have worked with my husband and father-in-law as a Broaster Chicken product and equipment distributor since 1993,” she explained. “Their territory covers northeast Wisconsin and the Upper Peninsula of Michigan. There are 75 Broaster Chicken distributors worldwide and not many people know that Clintonville is home to one of them.
“Back in February, I attended a Broaster convention in Texas with my husband, Matt. One of the speakers was from Indiana. He owns several convenience stores, and told us he had converted all his delis to serve 100 percent Broaster branded products,” said Keller. “I thought, ‘Why couldn’t I do that?’ I wanted to bring Broaster foods to Clintonville, as many people have asked where they can get it in town. It hasn’t been available here for some time, so I had to send them out of town.”
Keller explained that Broaster is not just a generic name. The Broaster Company has stringent guidelines for anyone who wants to market their products. Sellers must use products that are produced by the Broaster Company, use a Broaster brand pressure fryer, and obtain written permission from their local distributor and the Broaster Company.
“While we were on our way back from Texas, I told Matt I wanted to put in a to-go restaurant at the old Bud’s Cheese Haus location,” stated Keller. “He said, ‘You’re crazy!’ But I told him I thought we could do it.”
Keller said they worked many long hours to get the facility set up with all the necessary equipment. They also put in a lot of time making sure everything met state codes.
“Originally, I had hoped to be open for Memorial Day weekend,” Keller said. “That didn’t work out, so my next plan was to be open by the Fourth of July. That didn’t work either, so I said we simply had to be open by Labor Day-and that was a workable goal, as we opened on Aug. 20.”
Keller explained that Broaster Chicken is the second largest chicken program in the world, and is unique because of the pressure frying procedure. As each order is received, the chicken is placed inside the Broaster Company manufactured pressure fryer, designed to cook each individual piece of chicken “under pressure” in the chicken’s own natural juices, limiting the absorption of cooking oil and driving the heat deep down to the bone while searing the chicken with a crispy-crunchy coating. All Broaster foods are prepared and cooked in a similar fashion.
Keller also stated that all products are cooked in 100 percent rice bran oil. This is said to be healthy cooking oil, and has been popularized by television’s Dr. Oz. Rice bran oil is said to be 100 percent natural, with no GMO, no preservatives, hypoallergenic and Kosher certified. The oil has high levels of antioxidants and contains multiple properties that aid in lowering cholesterol. The light viscosity results in less absorption and reduced calories.
A number of combo meals are available, and customers can purchase chicken by the piece, by the bucket, or by the pound. In addition to chicken, the business offers a wide variety of appetizers, a Friday fish fry, BBQ smoked ribs on Saturday, and an assortment of salads, wraps, and pulled pork sandwiches.
Nikki Loose will manage the store, while Keller hopes to eventually return to her office job on a full-time basis. Keller’s daughters, Shelby and Kelsey, are also employed at the business. Keller said many family members and friends were instrumental in cleaning and setting up the store. “It’s a whole family effort,” Keller stated. “I’m very thankful for all the help we have received from family and friends. We have received wonderful feedback so far.”
Chicken on the Run does not do catering, but large parties will be accommodated if they are willing to pick up their orders. Delivery is not offered on any orders. A 24 hour notice is required for chicken orders of 50 pieces or more. All orders are for carry out only.
Chicken on the Run is open every day from 11 a.m. to 8 p.m., and 11 a.m. to 9 p.m. on Friday. Customers can order over the phone by calling 715-823-FOOD (3663).