A new store in downtown Waupaca offers parents a low-cost alternative for children’s clothing.
Next Stop Kids Shop resales gently used clothing for children ages infancy through pre-teen. The store also offers maternity clothing, children’s shoes, toys, strollers, car seats and bassinets.
“We have a high level of quality control,” said Jason Claussen, who owns Next Stop Kids Shop with his wife, Alysia. “We double check everything for recalls. We have tags on all the clothes, so you know what size they are.”
The Claussens were inspired to open a children’s clothing resale store after the birth of their daughter, Taylyn, 4 1/2 months ago.
“We realized how expensive children’s clothes could be and how quickly she outgrew them,” Jason said. “Our goal is to offer clothes that feel like new but are more affordable.”
“We take gently used items for cash or credit,” Alysia said. “Everything has to be in good condition and laundered. No tears or rips or missing buttons.”
Products at the store typically sell for about 50 percent of retail.
The Claussens hope to build long-term relationships with their customers. As their children outgrow the clothing they buy initially, customers can trade them back for discounts on larger-sized clothing.
The store seems to have already found a market.
“It’s been steady since the day we opened when we had four people lined up at the door at 10 a.m.,” Jason said.
Located at 114 N. Main St., Next Stop Kids Shop is open from 10 a.m. to 6 p.m. Tuesday through Saturday.
In the future, the Claussens plan to offer classes at the shop.
“We’re looking at CPR for infants and children,” Alysia said.
Alysia formerly worked as an emergency medical technician with Ministry Health in Stevens Point until the Claussens took over her parents’ farm in Custer, Heartland Stables. As a corrections officer with the Waupaca County Sheriff’s Office, Jason is also trained in CPR.
“We hope to bring in nurses to discuss breast feeding and other issues related to being a new mother,” Alysia said. “We’re looking for ways to give back to the community.”