A&W has announced that 2013 NFL Offensive Rookie of the Year, Eddie Lacy, will be the new name, face and number for A&W restaurants in Wisconsin this upcoming football season.
Green and gold enthusiasts can score the Eddie Lacy Burger for $1.27 whenever No. 27 notches a touchdown or gets any points during a game.
There is also new twist to the A&W and Eddie Lacy partnership this year. If Lacy racks up 100 yards of total offense in any game, but doesn’t score points, consumer can still get the Eddie Burger for $1.27. A&W will honor the promotion all day Monday after every game.
“This is such a great opportunity for our A&W franchise,” said Bruce Hundertmark, owner of the A&W in Clintonville. “Eddie is following in the footsteps of the other great players we’ve worked with and the new Eddie Burger is just great. Eddie’s enthusiasm to work with us is incredible. He loves A&W burgers and our freshly made A&W root beer.”
The partnership includes Lacy selecting his own toppings to the burger that will be named after him. The Eddie Burger will cost $1.27 and includes a beef patty, cheese, lettuce, pickles and mayonnaise.
“On days when the team gives us a training break, I won’t wait until I get home to start eating the fries right out of the bag,” Lacy said. “The burger might make it all the way home, but the fries…not a chance.”
Lacy, drafted by Green Bay in the second round of the 2013 draft played college football at Alabama and was a member of three national championship teams. A native of Louisiana, Lacy is adjusting well to playing pro football and the Green Bay fans.
“I was so honored to be asked to partner with A&W because I love root beer. I drank it nearly every day when I was a kid.” Lacy said. “When I heard that the first A&W opened in 1919 as a root beer stand so the owner could welcome home soldiers from World War I, it seemed like a perfect fit. When this partnership included having a burger named after me, I couldn’t have found a better opportunity.”
The new A&W $1.27 Eddie Burger promotion begins with the first pre-season game on Aug. 9 when the Packers face the Tennessee Titans at 7 p.m. The promotion will run every week through Dec. 28. It will be extended and honored if the Packers make the playoffs.