Ever drive by those shiny tractors and construction equipment in Dale? As a dealer for Case IH and Kubota, colors have changed over the years, but the quality agricultural equipment remains the same, serviced by 40 employees in Dale and an additional 140 employees at other Service Motor dealers.
Owned by a fourth generation family, not only do their products target the production side of agriculture, but their lawn and garden and construction segments aim to reach a growing population. Their mission remains that “Service Motor Company strives to provide quality products at competitive prices along with the “Best in Class” parts and services we can give our customers.”
Upcoming goals include helping customers with engine regulations as they move to Tier IV. Tier IV are government regulations pushing for cleaner emissions but with an second aim of better fuel efficiency.
Besides donating the use of a Kubota tractor for the high school football team to pull a trolley during the games, Service Motor has also partnered with Fox Valley Technical College and Case IH for the next 10 years in using their latest technology for students on and off the campus. With a parts inventory of over $4 million, Service motor donated a portion of their June parts sales in the amount of $526 to the New London FFA chapter. The FFA appreciates their generous donation and the recent tour for summer school elementary students looking at “Careers in Agriculture”. Mr. Kevin Sommer led the tour in showcasing their repair facilities, parts area, and a look at new equipment including a Case IH tractor manufactured in Racine, WI. As farmers continue to feed the world, students climbed the ladder into a $400,000 Case IH combine to view the latest in technology effecting your safe, dependable food supply.