Meet who makes the milk

COUNTY — Zoey Brooks Nelson, a sixth-generation Waupaca dairy farmer, mother and former Alice in Dairyland, is participating in a campaign teamed with Piggly Wiggly Midwest and Dairy Farmers of Wisconsin. The goal of the initiative is to bring real Wisconsin dairy farmer stories into local stores through humor, personality and hometown pride. 
“Our family works hard every day to produce high-quality milk, and we’re proud to see Wisconsin dairy products enjoyed by families across the state,” said Brooks Nelson. “What’s special about this campaign is that it allows shoppers to connect with the people behind those products in a way that’s genuine, fun and uniquely Wisconsin.” 
The two organizations have transformed the dairy aisle into an immersive, personality-driven experience. Through Born to Dairy, larger-than-life Wisconsin dairy farmer personas inspired by real farmers aim to entertain shoppers, spark conversation and create meaningful connections between consumers and the people behind their favorite dairy products. 
The campaign reflects a different approach to retail storytelling, extending far beyond the dairy case through influencer-created recipes featuring Kyla Marie Charles, social and digital storytelling, radio and video content, and fan-favorite collaborations with comedian Charlie Berens, whose Born to Dairy videos have generated millions of views, including one featuring a cameo from Mr. Pig. 
“Most retail marketing asks shoppers to notice products. We wanted them to notice people,” said Suzanne Fanning, Chief Marketing Officer for Dairy Farmers of Wisconsin. “Born to Dairy proves that when you combine authentic farmer stories with humor, personality and a seamless omnichannel experience, you create something far more powerful than a promotion, you create connection.” 
To learn more, visit BornToDairy.com or follow Dairy Farmers of Wisconsin on Facebook.